Archive for tag: services marketing

Communicating a Service Offering in Cairns

31 January, 2010 (19:49) | Uncategorized | By: Randy Jones

Because services are intangible, marketing communications for services achieve more than sell services. Communications make services more tangible, and offer prospects something firm to measure.
As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, shouts loudly and beautifully for itself. [...]