Getting paid, like you would realise is fundamentally important to your business because if you are not paid, what’s the point in business?
You might be surprised at the loads of business people who permit their clients to simply pay when and if they get around to it. I know of such a businessman who habitually [...]
As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.
When direct marketing is embraced to establish connections [...]
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