Getting paid, you would imagine is vitally fundamental to your business because if you aren’t paid, what are you doing in business?
You may be laughing at the amount of business people who only have their customers to pay them when and if they get on with it. I know a trader who repetitively holds bad [...]
As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.
When direct marketing is embraced to establish connections [...]
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