Archive for tag: rob johnson cairns

Communicating a Service Offering in Cairns

31 January, 2010 (19:49) | Uncategorized | By: Randy Jones

Because services are not touchable, marketing messages for services do more than sell services. Communications render services more tangible, and give prospects something firm to consider.
As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, speaks loudly and beautifully for [...]